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#704670 - 03/12/10 07:25 AM
OK Go leaves EMI
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Napoleon17
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Registered: 01/18/06
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OK Go has announced that they are parting ways with EMI effective April 1. They are taking their new album "Of the Blue Colour of the Sky" and recent videos with them, and starting their own company Paracadute. They join Radiohead, Paul McCartney and the Rolling Stones as artists to have left in Guy Hands era.
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#704676 - 03/12/10 08:53 AM
Re: OK Go leaves EMI
[Re: Napoleon17]
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Majicman
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Registered: 09/15/02
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Loc: PHILADELPHIA PHILLIES LAND!
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They join Radiohead, Paul McCartney and the Rolling Stones as artists to have left in Guy Hands era.
Don't know if i'd quite put them in the likes with...
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#704679 - 03/12/10 08:59 AM
Re: OK Go leaves EMI
[Re: Napoleon17]
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Crunch!
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Registered: 09/10/08
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You can't really compare this to those other artists because their contracts were up. In this case the record has been out for two months and (according to reports) has only sold 20K. Cutting them loose is no loss for EMI in the roster department, but they probably have big losses in the marketing and promotion columns.
Re-releasing an album that seems to have failed to connect is almost always a disaster, especially when the band has the stink of one-hit wonder on them. Expect the band will break up after a few years because the money isn't there.
The restriction on embedding videos was stupid on EMI's part, although the video might be the only meaningful source of revenue from the project - but most of that money will go to YouTube.
Bands (& their management & lawyers), as well as labels, need to adapt to the new climate. Maybe OK GO will become a video-only act.
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#704699 - 03/12/10 11:09 AM
Re: OK Go leaves EMI
[Re: Crunch!]
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Kamanari Kozo
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Registered: 02/26/01
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If CD sales are the only measure, then maybe OK Go is only moderately successful, but if one includes iTunes, where they are a favorite and have sold lots of music and video, and have exclusive content like their Nike/treadmill thing, the New Orleans benefit EP and live recordings, picture looks considerably better. Add then licenses to movies-Twilight, Shrek, I Love You Man, Cloverfield, Baby Mama to name a few, TV- loads including CSI, Grey's Anatomy, Gossip Girl, the Simpsons, American Idol and advertising- Apple Nike, Pepsi, Cinglar, Yahoo, Vodafone, etc. and they look like a pretty attractive band to have on your roster. Hits- "Get Over It", "A Million Ways" and "Here It Goes Again" would qualify in most books. And they tour all over the world, including major festivals, last in Japan on main stage at Summer Sonic, playing Bonnaroo this year. Plus they are the most watched band on You Tube ever, and the number is getting bigger because their new video for "This Too Shall Pass" was viewed about 7 million times in the last week. Not too shabby.
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#704708 - 03/12/10 12:03 PM
Re: OK Go leaves EMI
[Re: Kamanari Kozo]
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mpj
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lefsetz posted this email a few days back from Jamie Kitman.
"so, bob, just so you heard it here first, we secured ok go's release from capitol -- two weeks before the current video (up to 6.6 million hits in under a week) -- came out. we're living in the future, about 15 minutes earlier than we'd expected, and loving it."
6.6 million hits in a week? thats pretty amazing.
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